Kings Park Studios was my brainchild. I had a great opportunity to build out the creative space of my dreams in order to produce content for several worldwide brands.
Unfortunately, due to the COVID pandemic and further financial constraints I decided to leave Kings Park Studios to fulfill an opportunity with American Portfolios, a Long Island based financial broker/dealer.
I direct & shoot music videos, interviews, product commercials, and more.
The Four Ever Smile is a breakthrough procedure that gives patients a full set of permanent 3D printed teeth in just four hours. Dr Keith Vibert is the founder and innovator of this awesome process. I’ve been producing content of all types for Pure Dental (home to the Four Ever Smile). Hopefully by now you’ve seen these ads on cable, streaming, or YouTube.
As Director of Marketing, it’s been super beneficial being able create content in-house in order to cut down on time and budgets. Patient testimonials are cycled on cable throughout the Long Island region and are swapped every few months to prevent audience fatigue. I also run campaigns locally through Facebook, Youtube ads, Hulu, and Disney.
Going from a studio setting at Kings Park Studios, to shooting primarily on location, I’ve refined all aspects from pre- to post-production in order to save time and money
For a majority of Pure Dental’s content, I bring only two equipment bags: one for stands, tripods, and lighting, and the other for cameras, power, and lenses. It’s the Mary Poppins bag of commercial shooting. And even though it’s a relatively simple setup, shooting in a format called BRAW, gives you the ability to adjust exposure, white balance, and color AFTER you’ve shot. Once you learn how to dial in the proper settings for different environments, the entire process essentially becomes second nature.
American Portfolios was a Long Island based Financial Broker/Dealer that oversaw over 800 Financial Professionals.
I managed their in-house content production studio and marketing to drive traction and growth for Advisors and Professionals. Everything from value proprositions, social responsibility, event coverage, interviews, motion graphics, back end training, development content, and headshots. Most content was shot in-house in the firm’s own Studio 454 using practical sets and green screen.
In memory of AP’s former President Tim O’Grady, a golf outing was held at Mohegan Sun golf course for a day of fun competition, prizes, and reflection with fellow advisors and colleagues.
Festo is one of the world’s leading entities in electric & pneumatic automation. Based in Germany, I worked at Festo’s North American office as a marketing specialist, video producer, and graphic designer.
During my brief tenure, I provided media coverage of tradeshows & worked with sales & engineers —
producing scripted & instructional content for colleagues & clients.
I conceptualized promotional & event material
I conceptualized, shot, edited, and graded all truMedic content as well as any/all motion graphics.
truMedic has attended the Consumer Electronic Show in Las Vegas, the past two years. 2018 was the biggest and busiest yet.
In only 1 month’s time, I shot and edited over 100 high quality videos for the brand Vitenzi – which offers high quality optical wear at an affordable price. I coordinated two shooting days for every model and style in order to deliver 1 minute videos for each SKU. This led to a successful launch with Vitenzi established as a well defined and polished brand.
These are just a few of 100 videos I shot and edited for Vitenzi in June of 2020.
Noctum is a lifestyle brand clothing and eye-wear company that's given me the chance to produce a series of inspiring videos. The concept was simple; showcasing individual expressions in a unique way . I story-boarded, shot, and edited all videos based on what I learned from each individual. Noctum CEO Jeremy Greene then hosted a family photo shoot at Impact Images Studios where all family members got to meet one another and try on some killer shades.
I helped founder Jereme Greene develop a virtual display for the NOCTUM booth at the United INK Tattoo Expo. Also brought camera's and documented the day's shenanigans
The LCD table featured animated placeholders for each style
Calboy + Vitenzi Eyewear
Calboy & Vitenzi eyewear paired up to create an exclusive style of sunglasses based on Calboy’s input. As part of the product launch, we shot a music video that featured the glasses. We rented some props a day prior and finished constructing a private jet set with real aircraft windows purchased from Etsy.com. You can read more about the shoot here
Unfortunately, after wrapping the shoot, most of the staff, myself included, left Kings Park Studios due to the pandemic.
The unfinished video was outsourced to another firm who tried to maintain the original vision.
All I Can Say - Clearin up my head
CONTRI - RADAR
JOHN MINGIONE - 02: PIANO SMASHING
MOCKSIDE 2.0 Trailer/Feature
Michael Burgess' Best Man Speech (2013)
"The Date" (2012)
Crowdfunding is essentially a value proposition to potential investors, aiming to get your idea or project off the ground. It’s common to offer incentives like merchandise or crediting investors in the final product. I’ve produced several crowdfunded videos, most of which have successfully met their funding goals. The key lies in having a solid idea paired with a clear roadmap for execution.
Feather is a new social consolidation app concept in the early stages of development. With the UX still being finalized, I extracted elements from the establish brand guide to create mock app animations and basic framework for the hierarchical structure. I used AI text to speech for the voice over.
Not much can be shared except that it’s an innovative approach to how we’ll interact and organize old and new relationships. Utilizing AI, it’ll mesh social circles, content, events, and rewards.
Early stage investments have shown early success and interest in it’s capabilities.
iOS app UX demo composition in After Effects & Premiere. Graphical elements split up to animate individually.
When running campaigns through Meta, it’s recommended to use 9x16 aspect for Instagram and 1x1 for Facebook. Campaigns run simultaneously on both platforms. Meta automatically displays these ads in various formats through stories, reels, and posts. This a good way to A/B test content and boost whichever gets better results. All done in a single dashboard.
The Hamptons Offshore Invitational Fishing Tournament by Pure Dental and Big Brothers Big Sisters of Long Island is a charitable event that raises money towards youth mentoring relationships and programs.
I launched a content campaign to spread awareness of the event, get captains to register via the new app, and to sell boat raffle tickets where all proceeds go towards BBBS.
S-Tier Gear was looking to get funding on Kickstarter for a new gaming glove with passive cooling, moisture wicking fabric, and game compatible RGBIC lighting. Using a series of studio sets we demonstrated a few gaming scenarios and advantages of investing in S-Tier.
Essentiology was looking to be a subscription based “How to” streaming series. It focused on the whole gamut on the steps needed to successfully start a business. It goes further offering business ideas where you make or source merchandise without risking orders on a volatile supply chain.
From conjuring a brand name to creating a website, Essentiology was an A to Z roadmap for folks looking to focus on a side hustle. The actual video and pitch required to be completed in only a month’s time in order to acquire a potential investment. I came up with some quick scenarios that would cover key reasons why this series would be a worthy venture.
Shooting consisted of 4 main parts. Branding, business discussion, a “How to”, and performance analyzation. It was vital to keep the demo as short as possible while not skimping on details. Since we knew everything would be explained in a voice over, we opted to shoot no speaking, therefore I could quickly get the clips I needed to piece together a “teaser”.
If time’s not on your side, there’s always a way to deliver a polished asset within any timeframe - given an appropriate budget.
Raise-A-Toast mobile bar brings the good times to you in a classy trimmed, wooden hose trailer.
First Class Concessions — County fair style corndogs, cheese steak, funnel cakes, and deep-fried candy
MOGU has opened a few locations on the island, offering a new take of Chinese cuisine. Instead of deep fryers and cooking oil, MOGU opted for a fully automated, air fried food. Content produced included counter menu video.
