Quick Father's Day Shoot

I came up with a quick commercial skit with Dad prematurely opening his Father’s day gifts. TruMedic’s Impact massager could easily be mistaken for some type of electric “smart” hammer to the average baby boomer who isn’t technologically inclined. I wanted to capitalize on the shock factor once he realized what it really does.
With little budget and time, I shot and edited this promo for Trumedic’s Father Day promo sale. Shot on the Blackmagic URSA mini with an assortment of frankenstein anamorphic lenses.

Directed by Eli Hershko
Shot & edited by Alex Siliato